{"id":15775,"date":"2024-04-04T18:48:50","date_gmt":"2024-04-04T13:18:50","guid":{"rendered":"https:\/\/bravenewpodcast.com\/?p=15775"},"modified":"2024-04-04T18:48:50","modified_gmt":"2024-04-04T13:18:50","slug":"episode-81-alex-wiltschko-on-the-sense-of-smell","status":"publish","type":"post","link":"https:\/\/bravenewpodcast.com\/episodes\/2024\/04\/04\/episode-81-alex-wiltschko-on-the-sense-of-smell\/","title":{"rendered":"Episode 81: Alex Wiltschko on the Sense of Smell"},"content":{"rendered":"<p><iframe loading=\"lazy\" class=\"iframe-class\" src=\"https:\/\/html5-player.libsyn.com\/embed\/episode\/id\/30679148\/height\/90\/width\/640\/theme\/custom\/autonext\/no\/thumbnail\/yes\/autoplay\/no\/preload\/no\/no_addthis\/no\/direction\/backward\/render-playlist\/no\/custom-color\/ff1018\/\" width=\"100%\" height=\"90\" frameborder=\"0\" scrolling=\"yes\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; 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width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/p>\n<div id=\"block-yui_3_17_2_1_1531700257624_130235\" class=\"sqs-block html-block sqs-block-html\" data-block-type=\"2\">\n<div class=\"sqs-block-content\">\n<div id=\"block-yui_3_17_2_1_1560137275805_230172\" class=\"sqs-block html-block sqs-block-html\" data-block-type=\"2\">\n<div class=\"sqs-block-content\">\n<p>Smell is the most underrated of our senses &#8212; and it affects\u00a0<i>everything<\/i>. Alex\u00a0Wiltschko joins\u00a0<span class=\"il\">Vasant<\/span>\u00a0Dhar in episode 81 of Brave New World to discuss the role of smell in our lives &#8212; and in this new digital age.<\/p>\n<p><!--more--><\/p>\n<div><b>Useful resources<\/b>:<br \/>\n1.\u00a0Alex Wiltschko on\u00a0<a href=\"https:\/\/www.linkedin.com\/in\/alex-wiltschko-0a7b7537\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.linkedin.com\/in\/alex-wiltschko-0a7b7537\/&amp;source=gmail&amp;ust=1712322199819000&amp;usg=AOvVaw3HQghB3tUPczNLuJuyUWML\">LinkedIn<\/a>,\u00a0<a href=\"https:\/\/www.gv.com\/team\/alex-wiltschko\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.gv.com\/team\/alex-wiltschko&amp;source=gmail&amp;ust=1712322199819000&amp;usg=AOvVaw2Eueata2laduTMBqUdd-t2\">Google Ventures<\/a>,\u00a0<a href=\"https:\/\/scholar.google.com\/citations?user=GPnusKcAAAAJ&amp;hl=en\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/scholar.google.com\/citations?user%3DGPnusKcAAAAJ%26hl%3Den&amp;source=gmail&amp;ust=1712322199819000&amp;usg=AOvVaw1ne1H6oBbl9nO8lFYztKKE\">Google Scholar<\/a>\u00a0and\u00a0<a href=\"https:\/\/twitter.com\/awiltschko\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/twitter.com\/awiltschko&amp;source=gmail&amp;ust=1712322199819000&amp;usg=AOvVaw0r93m3he7jDP4GbPb0UgJf\">Twitter<\/a>.<br \/>\n2.\u00a0<a href=\"https:\/\/www.osmo.ai\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.osmo.ai\/&amp;source=gmail&amp;ust=1712322199819000&amp;usg=AOvVaw1qNaodKljXXwBE9jWxsUH7\">Osmo<\/a>.<br \/>\n3.\u00a0<i><a href=\"https:\/\/a.co\/d\/7BMx1fS\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/a.co\/d\/7BMx1fS&amp;source=gmail&amp;ust=1712322199819000&amp;usg=AOvVaw20TVNR8uXZMYPyeSaH8yze\">Perfumes: The A-Z Guide<\/a><\/i>\u00a0&#8212; Luca Turin and Tania Sanchez.<br \/>\n4.\u00a0\u00a0<a href=\"https:\/\/a.co\/d\/2cbx7z3\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/a.co\/d\/2cbx7z3&amp;source=gmail&amp;ust=1712322199819000&amp;usg=AOvVaw1Cn0jgQBNu_9cqA1koY5OK\">Perfume: The Story of a Murderer<\/a>\u00a0&#8212; Patrick Suskind.<br \/>\n5.\u00a0<a href=\"https:\/\/www.harvardmagazine.com\/2021\/10\/feature-mystery-of-smell\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.harvardmagazine.com\/2021\/10\/feature-mystery-of-smell&amp;source=gmail&amp;ust=1712322199819000&amp;usg=AOvVaw0205uOozhaB2Ew0Q1IFmCq\">The Mystery of Smell<\/a>\u00a0&#8212;\u00a0Lydialyle Gibson on\u00a0Sandeep Robert Datta.<br \/>\n6.\u00a0<a href=\"https:\/\/pubmed.ncbi.nlm.nih.gov\/1840504\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/pubmed.ncbi.nlm.nih.gov\/1840504\/&amp;source=gmail&amp;ust=1712322199819000&amp;usg=AOvVaw1v7Qj_vmFdfxQFF1HaHUIh\">A novel multigene family may encode odorant receptors: a molecular basis for odor recognition<\/a>\u00a0&#8212; Linda Buck and Richard Axel.<br \/>\n7.\u00a0<a href=\"https:\/\/elifesciences.org\/articles\/82502\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/elifesciences.org\/articles\/82502&amp;source=gmail&amp;ust=1712322199819000&amp;usg=AOvVaw21olYLDXrjGoNEEE6FBJmg\">Metabolic activity organizes olfactory representations<\/a> &#8212; Wesley W Qian et al (including Alex\u00a0 Wiltschko).<br \/>\n8.\u00a0<a href=\"https:\/\/www.science.org\/doi\/10.1126\/sciadv.aaq1458\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.science.org\/doi\/10.1126\/sciadv.aaq1458&amp;source=gmail&amp;ust=1712322517134000&amp;usg=AOvVaw375UYx1Sl35Q4s1F30pfe3\">Hyperbolic geometry of the olfactory space<\/a>\u00a0&#8212;\u00a0Yuansheng Zhou, Brian H Smith &amp; Tatyana Sharpee.<br \/>\n9.\u00a0<a href=\"https:\/\/citeseerx.ist.psu.edu\/document?repid=rep1&amp;type=pdf&amp;doi=338dde893048f7ba4e190040146bae9c15810052\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/citeseerx.ist.psu.edu\/document?repid%3Drep1%26type%3Dpdf%26doi%3D338dde893048f7ba4e190040146bae9c15810052&amp;source=gmail&amp;ust=1712322517134000&amp;usg=AOvVaw1m9xR62vhW1xxhp3tDQZ2Q\">Odor Perception and the Variability in Natural Odor Scenes<\/a>\u00a0&#8212;\u00a0Geraldine A Wright and Mitchell G.A. Thomson.<br \/>\n10.\u00a0<a href=\"https:\/\/thesis.library.caltech.edu\/7595\/1\/Chee-Ruiter%202000.pdf\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/thesis.library.caltech.edu\/7595\/1\/Chee-Ruiter%25202000.pdf&amp;source=gmail&amp;ust=1712322517134000&amp;usg=AOvVaw2lnfNUfkfaW1Wa6oOuUvqZ\">The Biological Sense of Smell<\/a>\u00a0&#8212;\u00a0Christine WJ Chee-Ruiter.<br \/>\n11. Also check out the work of\u00a0<a href=\"https:\/\/mcgovern.mit.edu\/profile\/james-dicarlo\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/mcgovern.mit.edu\/profile\/james-dicarlo\/&amp;source=gmail&amp;ust=1712322517134000&amp;usg=AOvVaw1RSdVO_T3pfkxOzvOgWAKB\">Jim DiCarlo<\/a>,\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/David_Marr_(neuroscientist)\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/en.wikipedia.org\/wiki\/David_Marr_(neuroscientist)&amp;source=gmail&amp;ust=1712322517134000&amp;usg=AOvVaw2S0p7BYfcdbKtPMNWRWdyv\">David Marr<\/a>\u00a0and\u00a0<a href=\"https:\/\/www.cns.nyu.edu\/~eero\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.cns.nyu.edu\/~eero\/&amp;source=gmail&amp;ust=1712322517134000&amp;usg=AOvVaw3q1b-YBOHayVBsXHAFicph\">Eero Simoncelli<\/a>.<\/p>\n<p>Check out\u00a0<a href=\"https:\/\/vasantdhar.substack.com\/\" target=\"_blank\" rel=\"noopener\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/vasantdhar.substack.com\/&amp;source=gmail&amp;ust=1712322199819000&amp;usg=AOvVaw1qJxC7HoFl_mt3klWXGD95\"><span class=\"il\">Vasant<\/span>\u00a0Dhar\u2019s newsletter<\/a>\u00a0on Substack. Subscription is free!<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"shariff\" data-twitter-via=\"vasantdhar\" data-title=\"Episode 81: Alex Wiltschko on the Sense of Smell\" data-info-url=\"http:\/\/ct.de\/-2467514\" data-backend-url=\"https:\/\/bravenewpodcast.com\/wp-content\/plugins\/shariff-sharing\/backend\/index.php\" data-temp=\"\/tmp\" data-ttl=\"60\" data-service=\"tl\" data-services='[\"facebook\",\"twitter\",\"linkedin\",\"whatsapp\"]' data-image=\"\" data-url=\"https:\/\/bravenewpodcast.com\/episodes\/2024\/04\/04\/episode-81-alex-wiltschko-on-the-sense-of-smell\/\" data-lang=\"en\" data-theme=\"grey\" data-orientation=\"horizontal\"><\/div>","protected":false},"excerpt":{"rendered":"<p>\ufeff\ufeff\ufeff\ufeff\ufeff\ufeff\ufeff\ufeff\ufeff\ufeff\ufeff\ufeff\ufeff\ufeff\ufeff\ufeff\ufeff\ufeff\ufeff\ufeff\ufeff\ufeff\ufeff\ufeff\ufeff\ufeff\ufeff\ufeff\ufeff\ufeff\ufeff\ufeff\ufeff\ufeff\ufeff\ufeff\ufeff\ufeff\ufeff\ufeff Smell is the most underrated of our senses &#8212; and it affects\u00a0everything. Alex\u00a0Wiltschko joins\u00a0Vasant\u00a0Dhar in episode 81 of Brave New World to discuss the role of smell in our lives &#8212; and in this new digital age.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[157],"tags":[237],"_links":{"self":[{"href":"https:\/\/bravenewpodcast.com\/wp-json\/wp\/v2\/posts\/15775"}],"collection":[{"href":"https:\/\/bravenewpodcast.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bravenewpodcast.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bravenewpodcast.com\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/bravenewpodcast.com\/wp-json\/wp\/v2\/comments?post=15775"}],"version-history":[{"count":2,"href":"https:\/\/bravenewpodcast.com\/wp-json\/wp\/v2\/posts\/15775\/revisions"}],"predecessor-version":[{"id":15777,"href":"https:\/\/bravenewpodcast.com\/wp-json\/wp\/v2\/posts\/15775\/revisions\/15777"}],"wp:attachment":[{"href":"https:\/\/bravenewpodcast.com\/wp-json\/wp\/v2\/media?parent=15775"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bravenewpodcast.com\/wp-json\/wp\/v2\/categories?post=15775"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bravenewpodcast.com\/wp-json\/wp\/v2\/tags?post=15775"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}